The Designer

A native of Manhattan, Shir’s passion for art began at an early age, when as a young girl she would spend summer’s with her grandfather in Israel, first hovering over him while he painted and then watching intently as he taught her how to use a brush.  Her early childhood love for hand-making jewelry for her family and friends laid the groundwork for what would become her desire to create more sophisticated pieces.  Following a overwhelming amount of requests from friends, family and strangers to provide similar pieces for them and their loved ones, Jook & Nona was born.

Jook & Nona is a fine jewelry company based in New York City. Founded in 2011 by designer Shir Michaels, the company has emerged as a leading jewelry brand in the US, recognized by its uniquely personalized fingerprint collection and sophisticated designs.  The jewelry has generated generous editorial attention and has been featured in InStyle, Elle, Conde Nast Traveler, Women’s Health, Fitness, and Lucky.  The jewelry is worn by some of the most beautiful women and influencers, including Miranda Kerr, Katherine Keener, Jamie Lynn Sigler and Rachel Roy.